The Road to Collaboration
Program

Sunday, October 10, 2004

7:30 - 8:30
Breakfast/Sunrise Seminar

8:45 - 9:00
Welcome by Jean Wilkins, State Librarian

9:00 - 10:00
Plenary I: Faith Roberts

From Wedding Rings to Nose Rings: Generational Differences at Work
The times they are a changing! With the majority of people in the workforce belonging to the "boomer" group, generational diversity has become an important issue for everyone. We must look to ourselves as our practice arenas resound with the refrain, "I can't believe they said that/did that." Ms. Roberts will outline the four major age groups and the work characteristics typical of them. By learning about each generation and its values, librarians will practice with a better understanding of what motivates their colleagues and their clients. Management styles that honor diversity instead of placating it will be given. Emphasis will be place on the commonalities of each generation while recognizing their differences.

10:00 Opening of Exhibits Break

10:30 - 11:45
Contributed Papers

11:45 - 1:00 Lunch
MC/MLA Business Meeting

1:15 - 2:45 Concurrent Sessions

OUTREACH

Nancy Allee
Bilingual Digital Library: Health Information Access for an Urban Minority Community

Nancy Allee will speak about a collaborative partnership between an academic health sciences library and local community service organizations to establish an English-Spanish digital consumer health library. Funded by NLM, the project enabled development of a "Health Links" section for the local REACH (Racial and Ethnic Approaches to Community Health 2010) website. Links to health and community resources were selected based on nine quality criteria including linguistic accessibility and cultural relevance. The website targeted medically underserved Latino and African American populations with diabetes, hypertension, and related conditions in low-income areas of Detroit. Participating families were supplied in-home Internet terminals and one year of Internet service.

Peggy Richwine
Outreach & Collaboration

At the Indiana University School of Medicine Library, information services are extended beyond the local campus. This includes the eight Indiana University Centers for Medical Education, hospitals throughout the state, and other health-related groups and institutions within the state. Collaboration is an important aspect in accomplishing the goals of outreach. Peggy Richwine will discuss the importance of collaboration, aspects of collaboration, and guidelines for successful collaborative outreach projects.

Toni Tucker
Matching Media to Audience Equals Marketing Success

The whole issue of marketing libraries is at a crossroads. Ten years ago little was written about marketing library services; today library organizations have entire staffs to help libraries promote themselves, and library schools are offering classes in marketing the library. How do libraries begin to address this issue? The first step is to define their audiences and how to reach them. Toni Tucker will share her experience on defining target audiences, how to select media appropriate for each audience, and challenges facing libraries in the marketing arena.

PROFESSIONAL DEVELOPMENT

Kathryn Deiss
Personal Professional Development

In this break out session, participants will explore current trends in professional and career development, hear about recent research related to the development of leaders in professions, and consider roles and responsibilities in the process of professional development. Individuals will gain some personal insights into their own development, as well as learn what they can do within their organizations to support the development of others.

Kurt Munson
Assessing Staff Competencies at the Reference Desk in an Electronic Environment

Kurt Munson explains the development and implementation of a program to assess reference staff competencies in the electronic environment after completing a new training program. A yearlong assessment of reference questions was used to develop a training program. Instruments were created to test staff competencies in answering questions after training. Based on the scores, additional training was individualized to enhance skills where needed. This system has proven effective and library management can be certain users' questions are being answered correctly and that the staff has the skills required to work in an electronic environment.

Chris Shaffer
Technology Competencies for Librarians

While only a few librarians need to be technology experts, all librarians need to have the skills to assist patrons with using computers; implement and manage new systems in library services; and stay current with new developments in information technology. This requires a deeper level of understanding than simple rote memorization of software menus and database search systems. Technology competencies for librarians vary widely, but they all begin with the same basic element - an investigative sprit! Chris Shaffer will explore and discuss ways that traditional library skills map to the new world of technology.

PUBLIC SERVICES

Kelly Gonzalez
Integrated Service Point: Changing the face of service in Medical Libraries

Kelly Gonzalez will explain the development and implementation of the Integrated Service Point Project that consolidated the Reference Desk with the Circulation/Reserve Desk at the Library of Rush University Medical Center. This project required the highest support from the library's administration, reference librarians and circulation staff. Along with job description changes, physical relocation of the desk and ready reference collection, repeatable training was created and given to both the librarians and circulation staff. As many libraries around the country migrate to a single point of service, the Library of Rush University Medical Center hopes to provide unique insights for you as you evaluate your current model of service.

Michael Homan
The Role of Expert Searching in the Digital Age

"The nation's health sciences librarians must continue to play a significant role in the expert retrieval and evaluation of information in support of knowledge- and evidence-based clinical, scientific, and administrative decision making at all health institutions" (from MLA policy statement on expert searching). Michael Homan will examine the historical and cultural context that led to the MLA policy statement and will provide background and an overview of the definition of expert searching contained in the policy statement. Michael will also discuss training/apprenticeship issues of expert searching and will focus on a number of high impact areas where expert searching may be particularly important to institutional success in hospitals and academic health centers.

Carol Scherrer
EBM and Librarians: the State of the Union

The "State of the Union" will view the past, present, and future roles for librarians in the area of evidence-based medicine. Drawing on both the literature and personal research and experience, Carol Scherrer will examine what leadership and collaborative roles librarians are assuming in EBM, obstacles they encounter, knowledge gaps they experience, and their hopes for future opportunities.

2:45 - 3:00 Break

3:00 - 4:30 Posters

4:30 - 5:30 Exhibitors Reception

Monday, October 11, 2004

7:30 - 8:30 Breakfast/MLA Update

8:45 - 9:00 Welcome

9:00 - 10:15
Keynote Speaker: James Neal
The Collaborative Imperative: Librarians and the Information Policy Agenda

The culture and infrastructure of collaboration will be described and then applied to the work of librarians on various information policy challenges. These include: intellectual property, privacy, civil liberties, internet development, telecommunications, government information, and appropriations for education, research and health care. James Neal will draw from his extensive experience in this arena; examples of collaborations in the library and health science community will be cited and evaluated.

10:15 - 10:30 Break

10:30 - 11:30 Technology Forum

11:45 - 1:00 Lunch
GMR/NLM Updates

1:15 - 2:45

COLLABORATION PANEL

Carol Galganski
Partnering for Patient Education

In today's health care environment, hospital librarians are increasingly challenged to prove the necessity, value and contribution of library services to our decision makers. Recognizing the opportunities for collaboration with other departments in the hospital, and acting on them can help librarians to promote their services and expertise. Using the example of the "Partnering for Patient Education" project between the Library & Resource Center and Saint Francis Patient Care Services, Carol Galganski describes the challenges and benefits of collaboration within your institution.

Ruth Holst
Library and Community Partnerships

Extending library services into the community can be a rewarding and enlightening experience. Ruth Holst will discuss ways that health sciences libraries can partner with community-based organizations to promote improved access to health information resources within the community, and at the same time, contribute to the outreach mission of the parent institution.

Jim Shedlock
HealthWeb as a Collaboration Model

HealthWeb represents a successful model of collaboration among information professionals in the service of meeting users' information needs. 2004 marks HealthWeb's tenth anniversary. Jim Shedlock will highlight HealthWeb's history and roots in the Midwest, its accomplishments, current operations and goals. Primary emphasis will describe HealthWeb's effort at organizing the best of the web's health information for the health care professional. This effort contrasts nicely with the recent emphasis on organizing and supporting patient and/or consumer health information, especially resources like MedlinePlus. Jim will conclude with ideas about HealthWeb's future.

Susan Singleton
Benefits of Collaboration in the CIC

The Center for Library Initiatives of the CIC coordinates the joint activities of the thirteen large research universities in the Midwest. Susan Singleton will discuss how this collaboration benefits the university administration, the library staff, and the students and faculty in their work. In addition to cost savings, there are many advantages to sharing expertise and resources.

2:45 - 3:00 Break

3:00 - 5:00 Continuing Education Course: Evidence-Based Nursing & Allied Health (Ann Combs and Chris Hooper-Lane)

3:00 - 4:00 Academy of Health Information Professionals

4:00 - 5:00 Focus Group: "The Informationist in Context" (Nila Sathe)

BIOGRAPHIES

Keynote Speaker: James Neal

Jim Neal is currently Vice President for Information Services and University Librarian at Columbia University, providing leadership for university academic computing and network services and a system of twenty-three libraries. Previously, he served as Dean of University Libraries at Indiana University and Johns Hopkins University, and held administrative positions in the libraries at Penn State, Notre Dame, and the City University of New York. Neal has served on the Council and Executive Board of the American Library Association, on the Board and as President of the Association of Research Libraries, as Chair of OCLC's Research Library Advisory Council, and is currently Chair of the Board of Directors of the Research Libraries Group. He has worked on the editorial boards of journals in the field of academic librarianship. He is a member of the Board of Directors of Community of Science and the corporate advisory board of Docutek.

Neal is a frequent speaker at national and international conferences, consultant and published researcher with a focus in the areas of scholarly communication, intellectual property, digital library development, organizational change, human resources development, and library fundraising. He has served on the Board of Project Muse, the electronic journal publishing program at Hopkins, on the Advisory Board for the E-History Book Project at the American Council of Learned Societies, on the Advisory Board of PubMed Central at the National Institutes of Health, on the Scholarly Communication Committees of ARL and ACRL, as Chair of the Steering Committee of SPARC, the Scholarly Publishing and Academic Resources Coalition, and currently serves on the Board of the Columbia University Press. He has represented the American library community in testimony on copyright matters before Congressional committees and was an advisor to the U.S. delegation at the World Intellectual Property Organization (WIPO) diplomatic conference on copyright. He has worked on copyright policy and advisory groups for universities and professional associations. He was selected the 1997 Academic/Research Librarian of the Year by ALA's Association of College and Research Libraries.

Plenary Speaker: Faith Roberts

Faith Roberts is the Community Parish Nurse Program Coordinator at Carle Foundation Hospital, Urbana, Illinois. She has given over 1,000 presentations on the local, regional, national, and international level to community and healthcare audiences on a diverse range of topics. She is a frequent presenter at the Mayo Clinics and state hospital associations and is a Visiting Scholar at Texas Medical Center. She has published on the nursing diagnosis "Spiritual Distress" and is the co-author of The Core Curriculum of Sub Acute Care.

Nancy Allee is Director of Public Health Informatics Services & Access at the University of Michigan. In this position she oversees library, instructional technology, online learning, outreach, and web services for the School of Public Health. She holds a BA in English Literature from DePauw University, an MLA from Indiana University, and an MPH from the University of Oklahoma. She is a fellow in the NLM/AAHSL Leadership program, chair of the Public Health Training Subcommittee of the Partners in Information Access for the Public Health Workforce, past chair of the Public Health/Health Administration Section of MLA, a distinguished member of the Academy of Health Information Professionals, and a recipient of ACE (Agent for Cooperative Efforts) Award from the University Library, University of Michigan.

Kathryn J. Deiss is Director of the Strategic Learning Center at the Chicago Multitype Library System, a multi-type consortium of libraries in the city of Chicago. She designs and provides training, facilitation, executive coaching, and consulting services for libraries, national associations, consortia, and museums. She also serves as adjunct senior consultant for the Association of Research Libraries Office of Leadership & Management Services (ARL/OLMS). Kathryn has written and presented extensively on the subjects of leadership, planning, and organizational learning, and organizational culture. Kathryn received her B.A. in Sociology from Trinity University (San Antonio, Texas) and her MLS from the University at Albany.

Carol Galganski is the Manager of the Library & Resource Center at OSF Saint Francis Medical Center in Peoria. As a hospital librarian for over 20 years, Carol has worked within her institution on a variety of collaborative projects that include the development of a regional news service, introducing the use of PDAs at the bedside for clinical decision making, and most recently, leading the redesign and implementation of a new process for patient education within the Medical Center. Carol is a distinguished member of the Academy of Health Information Professionals, has a Masters of Library & Information Science form Case Western Reserve University, and a Masters in Health Services Administration.

Kelly Gonzalez is the Assistant Director for Public Services at the Library of Rush University Medical Center in Chicago. In her position, Kelly supervises the Reference and Circulation departments. Kelly has a wealth of experience in the library and information sciences fields. She worked for OVID Technologies for five years in several capacities including Content Development and Production Manager. Prior to joining OVID, Kelly served as a Reference librarian at Louisiana State University Medical Center, as a MEDLINE trainer for the Midlands Online Training Center of the National Library of Medicine and as an Information Access Specialist for the North Louisiana Area Health Education Center. Kelly received her Masters of Science in Information Science from the University of North Texas.

J. Michael Homan is Director of Libraries for Mayo Clinic and Mayo Foundation (1994-) and Assistant Professor of Medical Informatics, Mayo Clinic College of Medicine in Rochester, Minnesota. Michael began his career as a MEDLARS Search Analyst and Information Specialist and has retained a keen interest in the unique skills and institutional support and contributions of expert searchers. Most recently he served on the MLA Expert Searching Task Force and was a speaker for MLA's satellite teleconference on the roles and essential skills for the expert searching broadcast on March 10, 2004. He is past President of the Medical Library Association and also served as the editor of the Bulletin of the Medical Library Association.

Ruth Holst was a hospital librarian for more than 30 years before joining the Greater Midwest Region office of the National Network of Libraries of Medicine. In her position as associate director, she encourages network member libraries to extend their services into the community. Ruth is a Fellow of the Medical Library Association and currently serves as Chair of the Expert Search Task Force. She was the senior editor on The Medical Library Association Guide to Managing Health Care Libraries, and recently completed her tenure as a member of the MLA Board of Directors.

Kurt I. Munson is the Head, User Services at the Galter Health Sciences Library of the Feinberg School of Medicine, Northwestern University. He holds a masters degree in library and information science from the University of Illinois Urbana-Champaign in addition to graduate work in curriculum and instruction. Kurt has taught computer science and organization management courses.

Peggy Richwine began her career at Indiana University School of Medicine in 1987 where she has served as a reference librarian, catalog librarian, interlibrary loan supervisor, and now outreach librarian. Her outreach projects include the Centers for Medical Education, a shared electronic library for rural hospitals, telemedicine, and public health. Her most recent project is an outreach subcontract from the GMR focusing on public health. She is the administrator for the Indiana MedlinePlus Development and Maintenance Team.

Carol Scherrer is the head of Information Services and Assistant Information Services Librarian at the University of Illinois at Chicago. She has developed and taught a number of EBM continuing education courses for librarians over the years, conducted research on the changing roles of medical librarians, and published in both these areas. Based on her first-hand experience, Carol takes a practical approach to both the challenges and solutions facing librarians as they assume new roles in this exciting arena.

Chris Shaffer, Assistant Director for Public Services at the University of Iowa Hardin Library for the Health Sciences, has been involved in many projects involving the application of new technologies to library services. Formerly Technology Coordinator at the NN/LM Greater Midwest Region, Chris has an MS in Information Science form the University of North Texas. He has designed and taught courses in searching the Internet for health information, training health professionals to use the Internet, and designing usable web sites.

James Shedlock is the Director of the Galter Health Sciences Library at Northwestern University's Feinberg School of Medicine, Chicago, Illinois (1991 -). Graduating from the University of Michigan in 1977 with a Master of Arts in Library Science degree, he has served his entire career in hospital and academic medical libraries in Michigan, North Carolina and Illinois. Collaborative work has been the norm in Jim's career whether in association activities or on university committees. Jim served as the first chair of the HealthWeb Board of Directors from 1999-2001 and begins a second term on the Board starting in 2004.

Susan Singleton joined the Committee on Institutional Cooperation (CIC) in July 2003 as Director of the Center for Library Initiatives. Previously she was Executive Director of the Missouri Library Network Corporation for ten years. Susan received an MLA from Indiana University and worked in academic libraries before moving to library consortia.

Toni Tucker is Assistant to the Dean for Grant Writing and Public Relations at the Milner Library, Illinois State University. Toni has a MLIS from Dominican University and a MS is Education from Purdue University. She instituted the first Public Relations Committee at Milner Library. Toni attend the ACRL workshop on Marketing Libraries and has lectured extensively on how to market your library.